Playbuddy
Industry:
Engineering
Scope:
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Brand Identity
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Website Design
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Photography
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Social Media Management
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Animation
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Email Marketing
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Print & Promotional Design
Overview:
PlayBuddy is a dog toy and pet lifestyle brand focused on creating fun, engaging, and durable products for pets and their owners. Following the development of the product range and packaging, the brand required a cohesive and energetic visual identity that could support its launch across digital, retail, and promotional platforms while appealing to a pet-loving audience.
Solutions
The final solution combined branding, photography, content creation, and marketing design into a unified launch campaign that positioned PlayBuddy as a vibrant and recognisable pet brand.
The corporate identity established a clear visual foundation that carried consistently across digital, retail, and promotional media. Creative photography and animated content brought energy and personality to the brand, while the website, social media, email campaigns, and printed advertising worked together to create a cohesive customer experience that supported both brand awareness and product engagement.
Summary
As an agency, we partnered with PlayBuddy to help launch the brand with the development of a complete corporate identity and marketing rollout. The project included the creation of a brand CI that provided a wider visual direction across the website, product photography, creative advertising photography, social media management, static and animated social content, email marketing, promotional uniforms, and a range of in-store and out-of-home advertising.
The goal was to establish a playful yet professional brand presence that could scale across all customer touchpoints.
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