Basic Supply
Solutions
We produced a cohesive set of lifestyle and product visuals, combining model-driven content with curated flatlays to showcase the full range. Alongside this, we designed and developed a minimal, elegant online store that extends the same visual language of clean layouts, ample white space, and a premium user experience. Together, the visuals and website created a unified and sophisticated launch that effectively introduced Basic Supply to the market.
Summary
To align with Basic Supply’s position in the “quiet luxury” market, we developed a clean, minimal creative direction featuring soft, subdued tones and refined compositions. The imagery and digital experience needed to highlight the craftsmanship and simplicity of the sneakers while maintaining a calm, understated aesthetic across all brand touchpoints.
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Industry:
Fashion
Scope:
Photography, videography, online store
Overview:
Photo, video, and digital asset creation for the launch of Basic Supply’s premium leather sneaker brand. This project required a cohesive visual identity and a seamless online store experience that reflected the brand’s elevated and modern aesthetic.