Wayne Rubber
Solutions
The solution was to create a logo and corporate identity that honored the brand’s legacy while confidently positioning it for the future. Their new logo incorporates a strong typographic logo mark as a rubber-inspired design element. The supporting brand book provides consistent usage guidelines, ensuring Wayne Rubber can visually re-establish itself as a leader in the modern rubber products industry.
Industry:
Engineering
Scope:
Logo Design, Corporate Identity and Product Photography
Overview:
Corporate identity and logo design for Wayne Rubber, a South African heritage brand established in 1930 and known for its durable rubber products. This project required a visual identity refresh that respected the brand’s legacy while signalling its revitalisation under new ownership.
Summary
The project involved creating a refreshed visual identity that reintroduced Wayne Rubber to both long-standing and new customers. Noting the brands historic credibility the updated identity needed to communicate the precision and strength of its products and services.