Payfast
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Industry:
Finance
Scope:
Animation and Web Design
Overview:
Re-skin of the PayFast website. A substantial undertaking aimed at aligning the website's visual identity with PayFast's refreshed corporate branding. This project involved redesigning page layouts, refreshing the color palette, and integrating new imagery, illustrations, and animations to create a cohesive, modern user interface.
Summary
The redesign encompassed a comprehensive visual overhaul of the PayFast payment gateway page. Key tasks included:
Developing new page layouts that align with the updated corporate identity.
Recolouring and editing existing images and illustrations to match the new branding.
Creating and integrating new UI designs, including mockups showcasing mobile interfaces.
Animating illustrations to enhance user engagement and highlight key features.
Producing a series of animations to promote PayFast's services and benefits effectively.
Challenge
The visual overhaul needed to reflect PayFast's new corporate identity while maintaining a consistent user experience across multiple pages. Additionally, sourcing, editing, animating and designing various visuals cohesively in a timely manner was essential.
Solutions
The solution involved a full-scale visual redesign aligned with PayFast's new corporate identity. Page layouts, color palettes and imagery were restructured for visual clarity. Animations were added to enhance storytelling, demonstrating functionality and benefits in an engaging, user-friendly manner. The result is a modern, cohesive website experience that reinforces PayFast's updated digital positioning while clearly communicating its services.